India Yamaha Motor (IYM) Pvt. Ltd. recently announced the opening of three state-of-the-art “Blue Square” outlets in Hyderabad. Launched under the banner of Ace Motors in Attapur, Hot Wheels Automotive in Madinaguda and Raghavendhra Motors in R C Puram, all the Blue Square outlets are designed to offer an exclusive and personalised experience to Yamaha customers across end-to-end sales, service, and spares support.
Through these exclusive Blue Square showrooms, the company plans to provide to its customers a gateway into the world of Yamaha Racing. Every section of the outlets is built to impart a sense of pride. Driven by this philosophy, the company instantly connects with its customers through ‘Blue’, the representation of Yamaha’s proud racing legacy. ‘Square’ symbolises a platform created especially for customers to connect with the brand and its sporty and stylish range of products.
In addition to providing industry-leading sales and support, the blue square outlets will also serve as a community platform for the Blue Streaks riders, allowing the customers to ride and engage with other riders. While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms, these outlets will also showcase the updated 2023 line-up of the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); Blue-Core Technology-enabled models such as FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).
The Blue Square outlets will also showcase the latest Yamaha genuine accessories, official apparel, and Yamaha genuine spare parts on display and sales for customers. With these newly launched outlets, the company now has 8 Blue Square outlets operational in Hyderabad and more than 180 Blue Square showrooms across India, covering Tamil Nadu, Pondicherry, Karnataka, Kerala, Andhra Pradesh, Jharkhand, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Delhi, Rajasthan, and other North-Eastern States.
