LEPAS, Chery Auto’s premium NEV brand, is set to host its inaugural LEPAS Global Elegant Lifestyle Week this October as part of the 2026 Chery International User Summit. The event will bring together users, partners and guests from various industries to explore new possibilities for mobility and everyday life in the new energy era.
The event aims to extend the concept of elegance beyond the vehicle, focusing on how mobility can integrate with people’s lifestyles, interests and connections.
Ahead of the event, LEPAS has been engaging with cultural and lifestyle communities across global markets this summer. Its activities have included events at historic cinemas in Europe, equestrian gatherings in Southeast Asia, fashion events in South Africa and art spaces in London.
Through these international engagements, LEPAS is exploring how its concept of “elegant mobility” can connect with different cultures, communities and lifestyle experiences around the world.
One Vision of Elegance, Expressed Across Cultures
Across these settings, LEPAS moves beyond its role as a means of transport to become part of local aesthetic and cultural experiences: at a Malaysian equestrian event, sharing the field with young riders; at the Transilvania International Film Festival, celebrating originality with the creative community; at the Venice International Film Festival, joining filmmakers from around the world; and at London Design Festival, exploring the meaning of elegance with designers. Each offers a distinct expression of an elegant lifestyle shaped by its cultural context.
This reflects LEPAS’s exploration of elegance as a value that can be perceived and experienced. Through three core pillars — Leopard Aesthetics, Elegant Technology and Exquisite Space — LEPAS maintains a consistent expression across cultures: design encourages self-expression, technology supports a composed experience, and space accommodates everyday life. Bringing these values into real-life settings makes LEPAS’s approach to elegance tangible for global customers.
In the Name of Elegance, Across Global Markets
For LEPAS, globalization means maintaining consistent brand values while understanding local cultures, responding to users’ needs, and building trust through sustained engagement.
In South Africa, LEPAS began connecting with communities before its products entered the market. Through sporting events, fashion shows, cultural gatherings and community initiatives, the brand has made its idea of elegance more tangible while building a local presence and connection.
From cultural engagement to market development, LEPAS builds awareness of elegance through lifestyle experiences, enters markets through brand and product launches, and supports elegant mobility through services. Together, these efforts make elegant living relevant across markets.
From individual events to citywide engagement, and from the car to everyday life, LEPAS is gradually expanding from an automotive brand into a lifestyle brand. Beyond how people move, it explores how mobility can become part of everyday life, with technology working in the background and elegance taking center stage.
This October, LEPAS Global Elegant Lifestyle Week will bring these explorations together, further connecting global users, partners and cross-industry guests through mobility and lifestyle.
