Chery Group is set to introduce its new energy vehicle brand LEPAS at a global design showcase in Milan in April 2026. The event, themed “Here’s to Elegance,” will mark the brand’s European debut and signal the beginning of its global expansion journey.
Positioned as a brand built around sustainable elegance and future mobility, LEPAS aims to blend advanced technology with human-centric design. By selecting Milan — widely regarded as a global hub for creativity and design — LEPAS seeks to engage leading voices from design, art and technology in a forward-looking dialogue on the future of mobility.
A New Vision of Elegant Mobility
For LEPAS, elegance goes beyond styling, representing a philosophy that integrates technology, sustainability and lifestyle. The brand emphasizes:
- Human-centric technology with emotional design
- Seamless integration of functionality and aesthetics
- Sustainable mobility aligned with modern lifestyles
This vision is reflected in the brand’s signature “Leopard Aesthetics” design language, developed by a global team of designers and integrated into the intelligent LEX Platform architecture.
Global Innovation and Technology Showcase
At the Milan event, LEPAS will unveil:
- Leopard Aesthetics design philosophy
- Elegant Technology concept
- Intelligent LEX full-dimension energy platform
- Future mobility and lifestyle vision
The showcase will also bring together experts from design, art and technology to explore new possibilities for elegant living in the new energy mobility era.
Global Expansion Begins
The Milan debut represents a key milestone for LEPAS as it transitions from product exports to building a global brand presence. The event underscores the brand’s ambition to connect global users through design, innovation and sustainable mobility.
With the theme “Drive Your Elegance,” LEPAS aims to position itself as a forward-thinking mobility brand focused on blending aesthetics, technology and sustainability for the next generation of electric mobility.
