Toyota Motor Corporation has officially introduced the all-new Land Cruiser “FJ” series in Japan, with sales beginning on May 14.
The new FJ series expands the Land Cruiser family, joining the existing 300, 70, and 250 series models. Developed under the concept of “Freedom & Joy,” the Land Cruiser FJ aims to make the iconic SUV lineup more accessible to a wider range of customers and lifestyles.
Toyota designed the FJ series to deliver an easy-to-handle and practical package while preserving the core Land Cruiser DNA of reliability, durability, and strong off-road capability. Built to support adventurous lifestyles and everyday usability alike, the new model is intended to give customers the freedom to explore diverse destinations and enjoy enriching driving experiences.
As an off-roader that allows users to drive with confidence and freedom on any terrain, the FJ series features a highly durable and reliable ladder frame structure. It delivers excellent off-road performance through superior wheel articulation (maintaining tire contact with the ground) and achieves outstanding mobility through a shortened wheelbase. Furthermore, a 2.7-liter gasoline engine has been paired with a 6 Super ECT transmission to deliver smooth driving performance and high reliability, ensuring ease of use in everyday situations like on-road driving while still maintaining off-road performance.
The design retains the Land Cruiser’s traditional square cabin, which prioritizes habitability and cargo capacity, while incorporating elements of fun such as its iconic dice motif. It features a compact size and design that makes it easy to get a feel for the vehicle’s dimensions, delivering excellent mobility and maneuverability. Furthermore, the design allows customers to customize the vehicle freely, with accessories also available to help them tailor it to their liking.
Toyota also plans to make the Land Hopper, an electric personal mobility vehicle, available from spring 2027 onward. It allows users to experience the joy of off-road riding on trails (primarily unpaved paths in mountains and forests), going beyond where the Land Cruiser can take them, expanding the joy of mobility from everyday use to touring at destinations through its ability to be stored in a vehicle’s luggage area.
Developed and refined based on real-world use by customers around the world, the Land Cruiser provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been carried forward and continues to evolve to this day. With cumulative sales of about 12.4 million units in over 190 countries and regions around the world, the Land Cruiser has supported the lives and livelihoods of people everywhere.
The arrival of the FJ series offers a new option within the Land Cruiser lineup that caters to a wider range of lifestyles and usage scenarios. Under Toyota’s “TO YOU” concept, the Land Cruiser will continue to evolve to meet societal demands while supporting the lives of customers around the world and remaining a vehicle they can trust.
