Bentley Motors has revealed the new Bentley Bentayga EWB Chalet Edition, a bespoke luxury SUV created through a collaboration between Bentley Mulliner and The Gstaad Guy.
Developed as the ultimate Alpine lifestyle companion, the Bentayga EWB Chalet Edition combines Mulliner’s bespoke craftsmanship with the refined luxury aesthetic associated with The Gstaad Guy’s globally recognised persona.
The special edition represents the social media personality’s first dedicated automotive collaboration and draws inspiration from the understated elegance, comfort, and atmosphere of upscale Alpine chalet living.
Configured as the Bentley Bentayga EWB Azure, the Chalet Edition places strong emphasis on wellness, comfort, craftsmanship, and sophisticated luxury experiences.
Chalet-Inspired Bespoke Interior
The Bentayga EWB Chalet Edition features a chalet-inspired interior configured with four comfort seats designed to minimise fatigue for both drivers and passengers. A rear centre console further enhances passenger comfort during long journeys.
The cabin combines rich Saddle leather upholstery, diamond-quilted surfaces, tweed detailing, and Liquid Amber open-pore wood veneers to create a warm and inviting atmosphere inspired by luxury Alpine retreats.
Fireglow accent detailing adds subtle contrast throughout the interior, while Saddle-coloured speaker grilles integrate the premium Naim for Bentley audio system seamlessly into the cabin design.
Bentley has also incorporated bespoke touches inspired by The Gstaad Guy, including discreet laser-etched branding, special chalet graphics on the fascia panels, and custom seat insert badging.
An Alpine flower motif — described as one of The Gstaad Guy’s favourite symbols — is embroidered onto the headrests and cushions using red and green detailing, representing Swiss heritage and family values.
Personalised animated welcome lamps complete the luxury experience, reinforcing the feeling of arriving at a private Alpine chalet.
Collaboration Focused on Quiet Luxury
The Gstaad Guy said the project was inspired by the lifestyle and expectations of individuals who seek the highest standards in travel, homes, experiences, and transportation while embracing values of warmth, togetherness, and understated luxury.
According to him, the Mulliner Bentayga represented the ideal vehicle to translate the “Gstaad Guy” lifestyle into automotive form.
Hugo R. Chizlett explained that the Chalet Edition was designed to prioritise craftsmanship, materials, atmosphere, and subtle elegance over overt styling statements.
He noted that every design choice — from colours and textures to materials and finishes — was intended to reflect quiet confidence and a refined understanding of true luxury.
Bespoke Exterior with Hand-Finished Details
On the exterior, the Bentley Bentayga EWB Chalet Edition features a bespoke Light Tudor Grey paint finish that is hand-applied over approximately 60 hours.
The SUV also receives a Bronze-painted Styling Specification with Fireglow pinstripe accents along the lower trim, adding subtle contrast without disrupting the restrained design philosophy.
Additional bespoke elements include Chalet Edition badging on the front wings and custom treadplates.
Customers can also opt for specially designed Saddle leather boot protectors featuring Fireglow binding and Alpine embroidery, intended for lifestyle activities ranging from ski trips to seaside travel.
The Bentayga EWB Chalet Edition will be available exclusively through Bentley Mulliner.
