Citroën India has kicked off celebrations marking the brand’s 108th year, commemorating more than a century of automotive innovation, distinctive design, and a steadfast commitment to customer-centric mobility. To celebrate the milestone, the company is rolling out a month-long engagement campaign across India, featuring exclusive service benefits, special ownership offers, and curated experiences at Citroën dealerships.
The anniversary celebrations pay tribute to the legacy of founder André Citroën, whose vision of making mobility accessible, practical and meaningful continues to shape the brand’s global identity. Over the past 108 years, Citroën has built a reputation for challenging convention through innovative engineering, unique styling and a strong focus on comfort and usability.
From introducing groundbreaking automotive technologies to creating some of the industry’s most iconic vehicles, Citroën has consistently pushed the boundaries of design and innovation. Today, the brand continues to carry forward that heritage, delivering mobility solutions that combine functionality, comfort and distinctive character for customers around the world.
Commenting on the milestone, Kumar Priyesh, Director, Automotive Brands, Stellantis India, said: “As Citroën enters its 108th year globally, we are proud to carry this legacy forward in India with a clear focus on accessible innovation, comfort-led mobility, and customer-centricity. Our Smart Car Platform reflects our commitment to delivering world-class engineering tailored to Indian needs, while driving localisation and competitiveness. Through this celebration, we aim to offer meaningful value to our customers and create engaging experiences that deepen their connection with the brand.”
The 108th year campaign is running across all Citroën dealerships in India from 4th to 30th June 2026, offering customers a unique opportunity to engage with the brand while benefiting from a curated set of exclusive service and ownership offers. Citroën customers scheduled for periodic maintenance on 4th June were surprised with waiver on labour charges.
Key highlights include:
- Celebratory limited period offers on the entire Citroën range of SUVs
- Special discounts on periodic maintenance jobs
- 10.8% discounts on accessories, merchandise, and value-added services (Limited Period)
- Customer giveaways & referral rewards
As Citroën embarks on its next phase of growth in India, the brand remains committed to its founding promise delivering comfort, innovation, and practicality for everyday mobility, while expanding its footprint across domestic and global markets.
Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.
