Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment and other assets, has entered into a strategic partnership with Ashok Leyland, the flagship commercial vehicle company of the Hinduja Group. The two companies have signed a Memorandum of Understanding (MoU) to strengthen India’s organised pre-owned commercial vehicle ecosystem.
The collaboration aims to create a structured, transparent and efficient marketplace for certified pre-owned Ashok Leyland commercial vehicles, making reliable and quality mobility solutions more accessible to customers across the country.
India’s commercial vehicle industry continues to evolve rapidly, driven by growing logistics demand, infrastructure expansion, and the increasing need for cost-effective fleet solutions. As businesses and transport operators seek dependable pre-owned vehicles without compromising on quality and reliability, this partnership brings together Ashok Leyland’s trusted product legacy and SAMIL’s extensive nationwide auction and remarketing ecosystem to address these evolving customer needs.
Commenting on the partnership, Mr. Sameer Malhotra, Director & CEO, SAMIL, said, “At SAMIL, our vision has always been to build an organised and trusted marketplace for pre-owned vehicles, equipment, and other assets in India. Partnering with Ashok Leyland marks another significant milestone in that journey. Ashok Leyland has earned the trust of millions through its quality, durability, and innovation, and we are proud to collaborate with such an iconic brand. Together, we aim to create greater value for customers by providing a transparent, efficient, and reliable platform that simplifies the buying and selling of pre-owned commercial vehicles across the country.”
Mr. Viplav Shah, Head -LCV, Ashok Leyland said, “We are delighted to partner with Shriram Automall to strengthen our presence in the pre-owned commercial vehicle market. As we continue our journey towards becoming a comprehensive mobility solutions provider, this collaboration marks an important step in expanding our footprint across the entire commercial vehicle lifecycle. By combining Ashok Leyland’s deep expertise in the commercial vehicle industry with Shriram Automall’s strong network and customer base in the used vehicle segment, we aim to create greater value and a seamless ownership experience for customers.”
Through this association, Ashok Leyland customers and channel partners will gain access to SAMIL’s robust phygital marketplace, enabling seamless disposal and acquisition of pre-owned commercial vehicles. The partnership will offer greater transparency, wider market reach, competitive price discovery, and a trusted buying and selling experience for fleet owners, transporters, dealers, and individual buyers alike.
The partnership reinforces the shared commitment of both organisations towards promoting an organised pre-owned commercial vehicle market that benefits customers, dealers, financiers, and the overall transport ecosystem. By leveraging technology, nationwide reach, and industry expertise, SAMIL and Ashok Leyland will work together to enhance trust, improve asset lifecycle management, and create greater opportunities within India’s rapidly expanding commercial vehicle sector.
