Kia Vision Meta Turismo wins Red Dot Award 2026 for Concept Design

The futuristic electric sports sedan, unveiled at Milan Design Week, was recognised for its innovative design, immersive digital experience and embodiment of Kia's 'Opposites United' philosophy for next-generation mobility.

Kia Corporation has received the Red Dot Award 2026: Design Concept for its Vision Meta Turismo concept, with the futuristic sports sedan earning recognition in the ‘Cars and Motorcycles’ category. The prestigious award highlights Kia’s continued leadership in automotive design and reflects the influence of its ‘Opposites United’ design philosophy in shaping next-generation, human-centric mobility solutions.

Making its global debut at Milan Design Week, the Kia Vision Meta Turismo reimagines the traditional grand tourer for the digital era. Featuring a bold cab-forward silhouette, a lounge-inspired interior and immersive digital interaction, the concept blends dynamic performance with advanced technology to showcase Kia’s vision for the future of electric mobility.

Commenting on the achievement, Karim Habib, Executive Vice President and Head of Kia Global Design, said the recognition reflects the creativity, commitment and dedication of the teams behind the project. He added that the Vision Meta Turismo serves as a platform to explore innovative user experiences through design while demonstrating how Kia’s ‘Opposites United’ philosophy continues to inspire future mobility solutions and resonate with audiences worldwide.