Škoda Auto has been recognised as a winner in the Red Dot Award: Design Concept 2026 for its Vision App concept, which explores the future of the brand’s digital user experience.
The concept builds on the existing MyŠkoda app and examines how Škoda’s digital ecosystem could evolve with greater personalisation, context-aware services and seamless integration across different stages of the customer journey.
With the latest recognition, Škoda Auto has now secured 21 Red Dot Design Awards across various categories.
People-First Approach to Digital Experience
The award-winning Vision App concept has been developed around a people-first design philosophy and draws inspiration from Škoda’s Simply Clever approach.
Building on the foundation of the current MyŠkoda app, the concept explores how future digital services could become more intuitive by adapting to individual users, their preferences and the context of their journeys.
A key element of the concept is Laura, Škoda’s AI-powered digital assistant. Designed to respond to contextual information, Laura can proactively support users with tasks such as preparing for upcoming journeys, optimising vehicle settings and charging, and coordinating travel plans.
The concept demonstrates how digital services could assist customers before, during and after a journey. Potential applications include AI-assisted vehicle preparation, collaborative trip planning, personalised charging support and automatically creating shareable memories from journeys.
Red Dot Recognition for Digital Innovation
The Vision App concept was selected for the Red Dot Award following an evaluation by an international jury of design experts.
The recognition builds on Škoda’s previous success at the Red Dot Awards. In 2021, the company received a Red Dot Award in the Interface & User Experience Design category for an earlier mobile app concept.
The latest award further highlights Škoda Auto’s focus on digital innovation, user-centred design and connected mobility experiences, while the MyŠkoda app continues to evolve with the introduction of new digital features and services.
