MINI India has launched its official ‘Mod My MINI’ vehicle customisation programme, giving customers a wide range of options to personalise their vehicles and create a MINI that reflects their individual style.
Built around MINI’s long-standing philosophy that no two MINIs should look the same, the programme offers a curated selection of factory-backed customisation options for the Cooper and Countryman families. Customers can choose from original MINI accessories, signature paint finishes and bold decals to create a distinctive look.
The programme is available for both new and existing MINI vehicles, allowing owners to personalise several exterior elements, including the roof, mirror caps, spoilers and brake calipers. Customers can also select from more than 100 classic MINI paint shades, along with exclusive thematic decals and a range of original MINI accessories.
According to MINI India, the extensive range of options enables more than 2.5 million unique combinations, giving customers considerable flexibility to create a vehicle tailored to their preferences.
Commenting on the programme, Hardeep Singh Brar, President and CEO, BMW Group India, said MINI has always represented personal style rather than being merely a means of transportation. He added that the ‘Mod My MINI’ programme gives owners greater freedom to define the identity of their vehicles through factory-backed customisation.
MINI India has also introduced a 24-month warranty on all official decals installed under the programme, starting from the date of installation.
Customers can visit their nearest MINI Authorised Dealer to explore the available customisation options, check part availability and begin creating their personalised vehicle.
MINI India currently has 17 sales touchpoints across 16 cities. Its network includes Bird Automotive and Deutsche Motoren in Delhi NCR; Infinity Cars in Mumbai; Krishna Automobiles in Chandigarh; KUN Exclusive in Chennai, Hyderabad and Bengaluru; Bavaria Motors in Pune; EVM Autokraft in Kochi; Gallops Autohaus in Ahmedabad; OSL Prestige in Kolkata; Speed Motorwagen in Lucknow; Titanium Autos in Guwahati and Ranchi; Eminent Cars in Surat; and Sanghi Classic in Jaipur and Jodhpur.
MINI service support is integrated into the wider BMW Group India aftersales network and is available at 51 touchpoints across 36 cities.
