Honda Cars India on September 23 launched its virtual showroom as part of its digital plans to move closer to customers. The platform will enable customers to discover and engage with Honda’s entire model range in a seamless digital experience from the comfort of their homes.
The interactive showroom can be accessed through computer and smartphone browsers where customers can browse and explore the design, features and technical details available for each model.
Talking about the initiative, Mr. Rajesh Goel, Senior Vice-President and Director, Marketing & Sales, Honda Cars India Ltd, said, “With this initiative we have brought experience of a real Honda showroom in a virtual form to our customers so that they can digitally explore and experience the features of their favorite Honda cars on the go and also from the comfort of their homes in a convenient manner.”
The virtual showroom offers a wide array of clickable hotspots and feature explanation videos to give in-depth information about the exterior and interior aspects of the car. Taking it a step further, it allows customers to visualise the effects of headlamp, fog lamp, tail lamp and sunroof for an enhanced experience.
The Colouriser option to view the car colour from different angles, Variant Comparison option to understand the best suitable variant as per need are some of the features that add to the convenience of the prospective customers to make their purchase decision.