Hyundai Motor Group has once again secured the top spot in the J.D. Power 2025 U.S. Initial Quality Study (IQS), marking its second consecutive year as the highest-ranked automotive group. This recognition highlights the Group’s strong focus on product quality and customer satisfaction across its Hyundai, Kia, and Genesis brands.
In the 2025 IQS, Hyundai Motor Group tied for the highest overall ranking among all corporations, reaffirming its dedication to innovation and continuous quality enhancement. Now in its 39th year, the J.D. Power IQS is based on feedback from 92,694 owners and lessees of new 2025 model-year vehicles, gathered within the first 90 days of ownership. The study evaluates the number of problems experienced per 100 vehicles (PP100), with lower scores indicating better quality.
Among individual brand results, Hyundai ranked third overall and second among mass-market brands. The SANTA CRUZ once again was named best in the Midsize Pickup segment2). Kia placed eighth overall, with the Telluride named the segment winner in the Upper Midsize SUV category. Genesis, meanwhile, improved to ninth place overall while retaining its position as the third-highest ranked premium brand.
Hyundai Motor Group also demonstrated manufacturing excellence in the 2025 IQS, with three of its production facilities recognized for exceptional build quality and low levels of defects and malfunctions.
- Hyundai Motor Ulsan Plant 5 and Kia AutoLand Gwangju Plant 1 in Korea tied for second place in the Asia-Pacific assembly plant rankings.
- Kia Mexico (KMX) ranked third among American assembly plants.
Hyundai Motor Group’s strong performance in the 2025 study reflects the success of its long-term R&D investments and its rigorous focus on quality at every stage of vehicle development and production.
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