Mahindra First Choice launches 50 new stores

Mahindra First Choice Wheels, a leading multi-brand pre-owned car retailer, has launched 50 new franchise stores across Tier-I/II/III cities in the country.

With the addition of these new stores, MFCWL has cemented its market leadership in the organised used-car segment, said a press release.

Haryana, Uttar Pradesh, Rajasthan, Bihar, Maharashtra, West Bengal, Haryana, Punjab, Kerala and Tamil Nadu are some of the states were the new stores have come up.

“Used cars, with their attractive pricing and good quality, remain a viable alternative for a large section of customers looking to purchase a car, especially in a challenging economic environment. This trend is a lot more, predominant in Tier-II/III India which is why we are expanding our footprints rapidly to the remotest of cities,” said Mr Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd.