Maruti launches S-Assist

Maruti Suzuki India on September 30 launched an AI-based 24×7 virtual car assistant app, called ‘S-Assist’, for its Nexa customers.

The scan and voice-enabled virtual car assistant  optimises the application of Artificial Intelligence and Machine Learning to provide an immersive online post-purchase experience to customers, said a press release by the company.

Launching the S-Assist, Mr. Partho Banerjee, Senior Executive Director, Service, Maruti Suzuki India Limited, said, “S-Assist is a complimentary service which offers quick access to vehicle features, troubleshooting and driving tips on customers’ smartphone. It brings real-time information to customers for their vehicle-related queries.” Nexa customers will be able to access S-Assist through ‘Maruti Suzuki Rewards’ mobile app available on both iOS and Android devices. It is available free of cost to these customers.