Nissan India announces the launch of first-in-industry innovative Virtual Sales Advisor for Nissan Magnite customers as part of its digital platform Shop@home, in partnership with Eccentric Engine, to enhance customers’ car buying experience.
Virtual Sales Advisor equips Nissan customers with real-time personalized product expert interaction that provides information about the vehicle, answer product and ownership related queries, variant suggestions, financing and exchange value options, virtual test drives as well as book the car online. The platform provides a complete end-to-end informational and transactional assistance in the customer journey to help the customer make a considered buying decision.
Mr. Rakesh Srivastava, MD, Nissan Motor India said, “Pandemic challenged the traditional way of customer engagement. Nissan innovated with virtual showrooms and virtual test drives during the launch of game changer Nissan Magnite. The virtual sales advisor is a way forward towards a transparent, flexible and convenient buying experience with an expert online advisor for enriching the journey of owning a vehicle.”
Nissan Magnite since launch has garnered more than 3 lakh enquiries and 60,000 bookings. 25% of these bookings are contributed by Nissan Shop@Home, reconfirming the changing customer expectations towards preference for digital medium in the car buying journey. From launching the Virtual Showroom even before the launch of Nissan Magnite to the industry 1st Virtual Test drive, Virtual Sales Advisor is the next step in the evolution of digital customer journey.
Eccentric Engine Co-Founder and CEO Varun Shah noted that the company has come up with the 3D enabled livestream commerce experience for Nissan India. “This is the first-of-its kind digital platform with embedded native experience by any automotive company globally and outlines new possibilities to drive automotive retail innovations,” he added.