Maruti Suzuki has topped YouGov’s 2021 Auto Rankings in India with an Index score of 28.6.
Despite this year’s global pandemic and consequent economic downturns, the Indian auto manufacturer enjoys the best brand health among consumers in the country, said a press release.
The rankings were based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.
The 2021 rankings show urban Indians’ strong affinity towards Japanese auto brands. After Maruti Suzuki, Honda takes the second place with a score of 27.2.
Honda particularly seems to have had a great year despite the pandemic. The brand created awareness about the pandemic through its successful ad campaign “Until we drive again #Stayathome” created entirely from home.
Apart from this, the Japanese car manufacturer took several steps to ensure the safety, well-being and convenience of its customers and dealers across the country amidst a national lockdown.
Along with the parent brand, Honda 2Wheelers also makes an entry into the list at nine (with a score of 19.8).
Hyundai and Toyota take the sixth (21.7) and tenth (17.2) place, respectively.
German luxury auto brands BMW, Audi and Mercedes Benz take fifth, seventh and eighth place in the rankings, with a score of 22.2, 20.1 and 19.9, respectively.
Despite stiff competition from foreign brands, two Indian brands make an appearance in the list: Royal Enfield at third (score of +23.3) and Tata Motors at fourth (score of +23.2)