Mahindra & Mahindra Ltd launched all-new Thar on October 2, the day that Mahindra Group celebrates its 75th anniversary.
In its all-new avatar, Thar will be available in two trims, namely AX & LX, with prices starting at Rs 9.80 lakh for AX series and RS 12.49 lakh for LX series (ex-showroom, all India).
Within the all-new Thar’s classic silhouette lies its contemporary styling, a quantum leap in terms of performance, everyday comfort & convenience, technology and safety, said a company press release. It will not only attract die-hard Thar enthusiasts, but also appeal to all those who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV, added the release.
Among the key features of the all-new Thar are: BSVI-compliant engine options; choice of six-speed Automatic Transmission or a six-speed manual transmission; a variety of top options; seating options: 4 front-facing seats & 2+4 side-facing seats; drizzle resistant 17.7 cm touchscreen infotainment system, cruise control, adventure statistics display and a whole lot more.
Speaking at the launch, Dr. Pawan Goenka, MD & CEO, Mahindra & Mahindra Ltd, said, “Over the years, the Thar has been a part of Mahindra’s rich history and has found its way into the hearts of many as an object of desire. On the occasion of the Group’s 75th anniversary, we have written another chapter in its glorious history. In its all new avatar, the Thar is a notch higher in its timeless appeal, owing to its ability of being as comfortable on paved roads, as it has always been off-road. We are confident that the Thar tribe will grow stronger as a new set of customers come into its fore, in addition to the traditionalists”.
According to Mr Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “Brand Mahindra is tough, edgy, and unique and the all-new Thar is its flagship brand. It embodies the value of Exploring the Impossible with a greater level of refinement and sophistication.”