Toyota drives in Urban Cruiser, ‘Designed for today’s aspirational young achievers’

Toyota Kirloskar Motor (TKM) on September 23 launched its youngest SUV, the all-new Urban Cruiser to fortify its offerings in the segment and further cater to its young customers.

The compact SUV was launched at an event attended by TKM Managing Director Mr. Masakazu Yoshimura, Mr. Naveen Soni, Senior Vice- President, Sales and Service and Mr. Tadashi Asazuma, Vice-President, Sales and Marketing.

The special guest of honour, Bollywood actor Ayushmann Khurrana also took part in the launch event and spoke about his inspiring journey from being a radio jockey to a successful actor.

The Toyota Urban Cruiser, said a press release, is the second model to be launched in the country under the global Toyota-Suzuki alliance following the success of the premium hatchback Glanza.

The Urban Cruiser is designed for today’s young achievers who are aspirational and believe in the concept that #RespectStandsTall, the release added.

Urban Cruiser will feature the new powerful K-Series 1.5 litre four-cylinder petrol engine and will be available in a choice of Manual Transmission (MT) and Automatic Transmission (AT) with a superior fuel efficiency of 17.03 kmpl and 18.76 kmpl respectively.

The compact SUV, according to the release, offers all the high-end features that customers today seek in their cars. Moreover, it offers an early entry into the Toyota SUV family for the young and comes with Toyota’s famed global standards of sales and after-sales service, it added.

The SUV offers Dual Front Airbags, ABS with EBD, Advanced Body Structure, Electrochromic IRVM, Hill Hold Control, Reverse Parking Camera with Display in Audio and ISOFIX Child Seat Restraint System.

Sharing his views, Mr. Yoshimura said, “Our entry into the compact SUV space comes at a time when the segment has gained much popularity due to its body type and superior road presence thereby garnering greater connect and appeal among today’s youth. At TKM, the focus is always on delivering the best products and services to our customers who have remained loyal to the brand over the years while looking for ways to welcome more customers, particularly the youth, to the Toyota family. The launch of the all-new Toyota Urban Cruiser is an important step in that direction.”

Mr. Soni said, “We are truly humbled by the faith reposed by the customers who made the bookings without even knowing the price points and the full list of features. To demonstrate our gratitude and provide an early-movers advantage for customers who pre-booked the Urban Cruiser, we recently announced the ‘Respect Package’, no-cost periodic maintenance for up to two years (or 20,000 kms whichever is earlier), that our customers are appreciating. Further, we are confident that the all-new Toyota Urban Cruiser will exceed their expectations and delight them in every aspect, be it performance, comfort and convenience or safety.”