VW’s new initiative: Sarvottam 2.0

Volkswagen India has embarked on execution of a holistic customer experience programme, called Sarvottam 2.0.

According to a press release, this comprehensive programme imbibes the brand’s philosophy of being ‘Accessible, Young and Aspirational’. The programme is already in the execution phase and will be fully implemented and operational across all Volkswagen customer touch-points over the next few months.

The vision of Sarvottam 2.0 is to provide customers “A unique Volkswagen experience” by making the brand, its people, network, information, products and services more accessible to customers, added the release.

Commenting on the Sarvottam 2.0 initiative, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “With the launch of Sarvottam 2.0, we take a big step towards bringing together our strategic initiatives for strengthening the relationship with customers. We intend to provide a seamless and transparent customer experience that’s digitally enabled, technologically advanced, efficient, connected and provides curated solutions to our customer’s requirement.”