Swaraj Tractors, part of Mahindra Group, rolled out its twentieth-lakh tractor from the company’s Mohali plant in Punjab recently. This milestone is a testament to the customers’ trust and confidence in the brand Swaraj.
Mr Harish Chavan, CEO, Swaraj Division, M&M Ltd, rolled out the twentieth-lakh tractor in a special ceremony attended by employees. Speaking on the occasion he said, “This achievement has further cemented brand Swaraj’s reputation of being reliable and one of the fastest growing brands in the domestic tractor market over the past few years. We are thankful to all our customers and stakeholders for their wholehearted support towards the growth of this brand.”
Since its inception in 1974, the first milestone of ten-lakh tractor production was achieved in 2013. Now within a span of just nine years, we have accomplished twenty-lakh tractor production in 2022, which is a testimony of the faster growth of the brand Swaraj. What makes this achievement more remarkable is the fact that this has come when the industry was going through unforeseen challenges due to the pandemic in the last couple of years.
Mr Hemant Sikka, President, Farm Equipment Sector, M&M Ltd, said, “This journey to reach the twenty-lakh production mark has been challenging and exciting for us. We are happy that over the years Swaraj has been able to make a significant contribution to the lives of Indian farmers. Going ahead we look forward to providing more agri-based solutions and enabling mechanisation. This achievement is another stepping stone towards living our purpose of transform farming and enriching lives”.
Swaraj manufactures tractors in the range of 15HP to 65HP and provides complete mechanisation solutions. The tractor major has also become a pioneer in horticulture mechanisation by recently introducing CODE by Swaraj, a multi-purpose farm machine. Currently, it has two fully functional tractor manufacturing plants, its own Foundry and R&D units located in Punjab, while another new manufacturing plant of Swaraj is coming up in the state.