Volkswagen Passenger Cars India, announced the opening of its first ‘all-women city store’ in Coimbatore, Tamil Nadu recently as part of its initiative to set-up a platform to champion women talent in the automotive workforce and promote diversity, equity and inclusivity across the organization.
As the female car buyer customer base grows rapidly in India, the Volkswagen India all-women city store is an initiative to provide an exclusive and confident environment for women customers, as well as a dedicated space for them to start their car-ownership journey. The initiative also aims to encourage more women professionals to join and excel in the car retail industry. In partnership with Ramani Cars Pvt. Ltd., the all-women city store initiative focuses on upskilling women employees to more leadership roles and setting new benchmarks in customer experience within the market.
The facility operated by Ramani Cars comprises of 35 plus women who will be managing the end-to-end operations right from sales, after-sales, test drive management, customer care services, housekeeping, security and more.
Speaking on the occasion, Mr Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “Through this initiative of an all-women city store in Coimbatore, it is our endeavour to champion women talent in the automotive workforce and promotes diversity, equity and inclusivity across the organization. Women talent play an integral role in building the future of the automotive industry and we are confident that these 35 plus women through their efforts will take the automotive retail business to much greater heights.”