Mahindra Truck and Bus Division (MTBD) has inaugurated its 87th dealership in Lakhimpur, Assam, marking a key expansion in the northeastern market. The new facility, featuring four service bays, can accommodate over 10 vehicles daily and provides a full range of services, including driver lodging and 24-hour breakdown assistance. This launch follows the company’s remarkable growth, achieving a 46% compound annual growth rate (CAGR) in volume over the past three years. Mahindra is currently ranked third in multiple commercial vehicle market segments in India.
Dr. Venkat Srinivas, Business Head of MTBD, emphasized the company’s key product ranges, including the BLAZO X, FURIO, and CRUZIO commercial vehicles. These models feature unique offerings such as a Mileage Guarantee and Double Service Guarantee, aimed at providing added value for transporters and dealers.
The company’s commitment to technological innovation is evident through its advanced telematics solution iMAXX, which provides real-time monitoring of fuel consumption, driver behavior, and vehicle health parameters. The new dealership represents MTBD’s strategy of expanding its service infrastructure and strengthening regional market presence.
Mr. Sateesh Machiraju, Head – Sales & Customer care – Mahindra Truck and Bus division, said, “Our R&D team’s customer centricity approach has resulted in higher fluid efficiency for entire product range of truck & bus division. Our vehicles is equipped with the most advance telematics solution – iMAXX, which give complete control over the transport business with real time monitoring of fuel, drivers behavior, and vehicle health parameter. The new mileage guarantee, embodied by the motto “Zyada Mileage Nahin toh Truck wapas” will provide unmatched value to our customers.”
The commercial vehicle market in India has been experiencing steady growth, with increasing demand for efficient and technologically advanced transportation solutions. Mahindra’s approach focuses on addressing customer needs through innovative product features and robust after-sales support.
The Lakhimpur dealership exemplifies MTBD’s customer-centric approach, offering guarantees like 48-hour breakdown service recovery and a unique “Get More Mileage or Give The Truck Back” proposition for its BS6 OBD II range of trucks.
 in volume over the past three years. Mahindra is currently ranked third in multiple commercial vehicle market segments in India.){kind=link}