Mercedes-Benz India has strengthened its presence in Uttar Pradesh with the inauguration of a new luxury sales facility in Lucknow, operated by its long-standing partner T&T Motors. The new dealership forms part of the automaker’s ongoing ‘Go to Customer’ strategy, aimed at bringing its luxury products, services and personalised ownership experiences closer to customers across India.
Mercedes-Benz currently has 10 luxury touchpoints across Uttar Pradesh, covering Lucknow, Noida, Ghaziabad, Agra, Kanpur and Varanasi. At the national level, the brand has one of the country’s largest luxury retail networks, with more than 150 luxury touchpoints across over 60 cities.
Located in a prominent and upscale neighbourhood of Lucknow, the new facility has been strategically positioned to provide convenient access to existing and prospective luxury car buyers. The dealership was completed in five months and is designed to offer a modern and immersive retail experience.
The new Mercedes-Benz showroom spans approximately 9,000 sq. ft., including a 5,000+ sq. ft. carpet area. It features four vehicle display bays and a dedicated vehicle handover bay designed to provide customers with a more personalised delivery experience.
The facility also includes an Exclusive Top-End Vehicles Lounge, private and semi-private consultation areas, lifestyle boutique merchandise and a dedicated handover bay equipped with a ‘Key Presenter’. Ample parking facilities further enhance customer convenience.
EV-Ready Infrastructure for Mercedes-Benz Customers
As part of its focus on supporting electric mobility, the new dealership is equipped with a 180 kW DC fast charger with two charging bays. The EV-ready infrastructure is designed to support Mercedes-Benz battery electric vehicle customers in Lucknow and the surrounding region.
The dealership is supported by a trained team of 88 professionals, providing customers with sales assistance, product consultations and ownership support.
Speaking about the inauguration, Brendon Sissing, Vice President, Sales and Marketing, Mercedes-Benz India, said, “Mercedes-Benz continues to strengthen its luxury retail footprint across India, reflecting our ‘Go to Customer’ strategy. The inauguration of T&T Motors’ new facility in Lucknow marks yet another important milestone in bringing world-class luxury products, services and experiences closer to our customers.”
He added that Uttar Pradesh remains an important emerging market for Mercedes-Benz, with growing demand for luxury mobility in Lucknow presenting further opportunities for the brand. The company is focusing on modern luxury infrastructure, personalised consultations, digital capabilities and EV readiness to enhance the customer experience.
T&T Motors Strengthens Mercedes-Benz Partnership
Rohan Talwar, Managing Director, T&T Motors, said the company was proud to deepen its partnership with Mercedes-Benz through the new showroom in Lucknow. He highlighted T&T Motors’ three decades of experience in the luxury automotive business and expressed confidence that the new facility would further elevate the luxury experience for customers and automotive enthusiasts in the city.
The Lucknow facility is part of Mercedes-Benz India’s broader expansion strategy, particularly in emerging markets. The company continues to focus on improving customer accessibility through modern retail formats, EV-ready infrastructure and enhanced experiences throughout the ownership journey.
With its expanding network of luxury touchpoints and continued investments by franchise partners, Uttar Pradesh remains an important growth market for Mercedes-Benz India. The new T&T Motors facility in Lucknow further strengthens the brand’s retail presence in the state while supporting its broader vision of bringing premium automotive experiences closer to customers across India.
