Yulu, a leading shared electric mobility company, has debuted its services in Kolkata, marking its first entry into eastern India. This expansion operates under a franchise model managed by Electrie, a venture founded by Kolkata-based industrialist Soham Misra.
Electrie will deploy Yulu’s DeX GR electric vehicles (EVs) and leverage its advanced technology platform across Topsia, Ballygunge, Park Street, and Jadavpur, with plans to expand further. Kolkata’s dense urban layout, rising demand for e-commerce and quick commerce solutions, and environmentally conscious population make it an ideal market for Yulu’s sustainable goods mobility services. Over the next six months, Electrie plans to onboard around 1,000 delivery riders working with major brands like Swiggy, Zomato, Blinkit, Zepto, and Amazon.
Amit Gupta, Co-founder and CEO of Yulu, highlighted Kolkata’s potential for sustainable mobility and expressed enthusiasm for partnering with Soham Misra. He stated, “Kolkata is a perfect fit for Yulu’s eco-friendly mobility platform. Working with Soham Misra, whose expertise and vision align with our mission, will help accelerate the EV transition across the region.” Gupta added that Yulu aims to collaborate with entrepreneurs nationwide to make clean and sustainable mobility accessible for last-mile deliveries, commutes, and leisure rides.
Soham Misra, Founder of Electrie, echoed the excitement, stating, “Partnering with Yulu for this high-tech, sustainable mobility service is a step toward becoming the largest provider of battery-operated last-mile delivery services in East India. Together, we aim to promote EV adoption and help business partners reduce their carbon footprint, contributing to a greener and cleaner India.”
Yulu’s technology-driven platform, already successful in quick commerce and e-commerce delivery with over 45,000 shared EVs across India, reduces delivery costs by 30-40% by eliminating fuel and maintenance expenses. This approach enhances vehicle uptime and rider efficiency while fostering sustainable livelihoods for gig workers.
Electrie plans to expand its services beyond initial neighborhoods to areas such as Rajarhat, Salt Lake, New Town, Howrah, and North and South 24 Parganas. Energy requirements for the EV fleet will be supported by Yuma Energy, India’s leading Battery-as-a-Service (BaaS) provider, with three battery-swapping stations established in Central, East, and South Kolkata.
