TATA.ev, India’s leading electric vehicle manufacturer, has unveiled the all-new Sierra.ev, marking the return of one of the brand’s most iconic nameplates in a modern, all-electric avatar. Blending the unmistakable design heritage of the original Sierra with cutting-edge EV technology, the Sierra.ev delivers a premium SUV experience defined by innovation, performance, and practicality.
Designed for customers who value bold styling, advanced technology, and everyday versatility, the Sierra.ev offers a spacious cabin, intelligent connected features, effortless electric performance, and exceptional capability. Built on next-generation EV architecture, it combines sustainability with comfort and driving confidence, setting a new benchmark in the premium electric SUV segment.
Bookings for the Sierra.ev are now open, with customer deliveries set to begin on July 15, 2026. The electric SUV has been launched at an introductory ex-showroom starting price of ₹18.79 lakh.
The launch of the Sierra.ev comes at a defining moment for the Indian automotive market, with electric mobility decisively moving into the mainstream. Strong customer confidence, improving total cost of ownership, the rapid scale-up of charging infrastructure, and a maturing ecosystem are driving a structural shift in adoption with EVs transitioning from early adopters to a compelling, everyday mobility choice.
Launching India’s most desirable SUV, the Sierra.ev, Shailesh Chandra, MD & CEO, Tata Motors Passenger Vehicles Ltd., said: “The Sierra has always stood for more than just mobility. It has been an icon of innovation, aspiration and progress, bringing the future closer to customers. When reintroduced, it once again broke new ground by creating India’s premium mid-SUV segment. Today, with Sierra.ev, we are taking that legacy forward and setting a new benchmark for what an uncompromised premium SUV can be in the electric era. Combining exceptional real-world range, exhilarating performance, intelligent technology, indulgent comfort and go-anywhere capability, the Sierra.ev delivers an SUV experience that is as desirable as it is transformative.
The mid-size SUV segment remains the cornerstone of India’s SUV market, driven by customers who view their vehicles as an extension of their lifestyle, aspirations and identity. As electric vehicles become increasingly mainstream, desirability will play a pivotal role in accelerating adoption. The Sierra.ev has been designed to lead this transformation. More than our most technologically advanced SUV yet, it represents a bold vision for the future—making electric mobility more aspirational, accessible and compelling, while supporting India’s transition towards cleaner, zero-emission transportation.”
Sierra.ev: Key Highlights
The Tata Sierra.ev is designed to offer the complete premium SUV experience without compromising on electric mobility. It combines advanced technology, strong performance, everyday practicality, and all-terrain capability, making it a versatile electric SUV for modern families.
The SUV stands out with its Luxury LifeSpace, featuring a spacious and premium cabin, lounge-like comfort, connected technologies, immersive infotainment, premium audio and intelligent personalization. It also delivers Real-World EV Supremacy through a long driving range, ultra-fast charging and practical usability for daily commutes and long-distance travel.
Further enhancing its appeal is its Go Anywhere, Do Anything (GADA) capability, offering exhilarating performance, all-wheel-drive capability, intelligent terrain management, and confidence across varied driving conditions. Together, these attributes position the Sierra.ev as a single, all-purpose SUV that caters to the diverse needs of modern families.
Real-World EV Performance
The Tata Sierra.ev is designed to deliver a practical and seamless electric driving experience with a strong emphasis on real-world usability. It combines a long driving range, ultra-fast charging, intelligent connected technologies, and regular over-the-air (OTA) updates to make EV ownership more convenient. The SUV also features smart route planning, in-car digital payments, Vehicle-to-Load (V2L) and Vehicle-to-Vehicle (V2V) functionality, a 5G-enabled connected car ecosystem, and Level 2+ ADAS with 22 advanced safety features.
Key Highlights:
- 75 kWh battery pack offering a claimed 500+ km real-world (C75) range.
- Fast charging capable of adding around 263 km of range in 15 minutes, with 20-80% charging in about 26 minutes.
- Lifetime warranty on the high-voltage battery for the first owner.
- V2L and V2V charging capabilities.
- India’s first Android Auto-integrated Intelligent EV Route Planner.
- DrivePay for in-car UPI payments, charging, and commerce.
- iRA.ev connected platform with over 70 features and 5G connectivity.
- OTA software updates via the T.iDAL 2.0 architecture.
- Level 2+ ADAS suite with 22 advanced driver assistance features.
Go Anywhere, Do Anything Performance
Built on Tata Motors’ Acti.ev+ Pure EV architecture, the Sierra.ev combines instant electric performance with genuine off-road capability. It features a dual-motor all-wheel-drive setup, intelligent terrain management, and advanced visibility systems to deliver confident performance across city roads, highways, and challenging terrain.
Key Highlights:
- Dual-motor QWD setup with on-demand AWD producing 504 Nm of torque.
- 0-100 km/h acceleration in approximately 5.8 seconds (Boost Mode).
- Six terrain modes, including Snow, Mud, Sand, Rock Crawl, and Custom.
- Off-road Assist for enhanced low-speed terrain control.
- Around 205 mm ground clearance and over 50% restart gradability.
- 540° HD surround-view camera with Transparent Mode.
- Adaptive front and rear turn cameras for improved visibility.
The Sierra.ev will be offered in seven exterior colours: Pristine White, Pure Grey, Coorg Clouds, Bengal Rouge, Andaman Adventure, Rishikesh Rapids, and the exclusive Nainital Nocturne, available on the top-spec Empowered A QWD variant.
