Maruti Suzuki India Limited (MSIL), the country’s largest passenger vehicle manufacturer, announced its progressive blueprint for electric mobility, christened ‘e For Me’. This strategic vision embodies a comprehensive ecosystem that integrates state-of-the-art electric vehicles, pioneering technology, and a robust charging infrastructure.
Maruti Suzuki India Limited (MSIL), the leading passenger vehicle manufacturer in the country, has unveiled its ambitious vision for electric mobility, dubbed ‘e For Me’. This forward-thinking initiative aims to create a comprehensive ecosystem that combines cutting-edge electric vehicles, innovative technology, and a strong charging infrastructure.
A Vision for a Dual-Powered Future:
At the core of the ‘e For Me’ strategy is a customer-first approach, implemented through two key pillars:
- Electric Vehicles: The company’s electric journey kicks off with the eVITARA, its first-ever eBorn SUV. The eVITARA signifies the beginning of a new era, reinforcing Maruti Suzuki’s commitment to developing electric vehicles tailored to the needs of Indian consumers.
- Electric Ecosystem: Maruti Suzuki is actively building a robust ecosystem to support the adoption of electric vehicles, ensuring a seamless and convenient ownership experience for EV customers.
Elaborating on the vision, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Our ‘e For Me’ vision represents a defining moment in India’s electric mobility transformation. While Maruti Suzuki has been India’s trusted mobility partner for over four decades, today, we are introducing a revolutionary approach to electric mobility that puts the customer at the core. This strategy goes beyond just launching electric vehicles – it is about creating an entire ecosystem that makes the transition to electric mobility natural and seamless for every Indian. We are excited to showcase the complete dimension of ‘e For Me’ at the upcoming Bharat Mobility Global Expo 2025, where visitors will experience first-hand how we are reimagining the future of mobility in India.”
As an affirmation of India’s escalating stature within the international automotive domain, Maruti Suzuki is set to unveil its ‘Made-in-India-for-the-World’ eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025.
The company’s showcase will be spread across a 3,300 m² pavilion located at Hall No. 5, Bharat Mandapam, New Delhi. Here, attendees will be immersed in an extensive showcase that reflects Maruti Suzuki’s dedication to sustainable mobility, cutting-edge technology, and a commitment to ecological responsibility. The display will present a wide array of lifestyle concept vehicles, headlined by the eBorn SUV – e VITARA, and will include celebrated models such as the Dzire, Swift, Invicto, Jimny, Fronx, Grand Vitara, and Brezza. This lineup exemplifies the company’s holistic approach to offering contemporary mobility solutions.
 and the necessary infrastructure, alongside innovative solutions aimed at boosting EV adoption. The company also showcased its first electric SUV, the e VITARA, as part of its strategy to lead in the EV market.){kind=link}