Samarth E-Mobility Pvt. Ltd. has announced the launch of Avore Electric, its dedicated electric mobility brand, marking a significant step in the company’s vision to redefine the future of two-wheeler mobility through intelligent engineering. The brand made its debut with the unveiling of its official brand film, website and social media platforms, introducing a distinctive philosophy that places intelligence at the core of vehicle development.
Unlike conventional approaches where smart features are integrated into an existing product architecture, Avore Electric has been built on the belief that intelligence should form the foundation of the entire vehicle. The company’s development strategy focuses on creating every critical technology system in-house, enabling greater control over innovation, performance and user experience.
At the heart of Avore Electric’s philosophy is a simple yet powerful principle: begin with intelligence and then build the motorcycle around it. This engineering-first approach aims to deliver electric two-wheelers that are not only technologically advanced but also designed to evolve with the changing needs of riders.
The brand’s tagline, ‘Intelligence Beyond Motion’, encapsulates this vision, reflecting Avore Electric’s commitment to moving beyond traditional mobility solutions and creating a new generation of intelligent electric vehicles.
With the launch of Avore Electric, Samarth E-Mobility signals its ambition to establish a strong presence in India’s rapidly evolving electric mobility landscape, where technology, connectivity and intelligent systems are becoming key differentiators for future-ready transportation solutions.
Over the past three years, Samarth E-Mobility’s team of more than 100 engineers has developed over nine critical systems entirely in-house at its dedicated R&D facility in Ahmedabad. These include a patented Battery Management System (BMS), battery pack, motor, motor controller, power control module, DC-DC converter, onboard fast charger, display system and proprietary operating system. The company has also filed more than 110 intellectual properties to date. This vertically integrated approach is powered by AVORE Source, the company’s proprietary technology stack and the AVR platform, its purpose-built two-wheeler architecture. Together, they provide complete control over vehicle performance, reliability, software integration and the overall rider experience.
Built From the Ground Up
At the heart of Avore Electric, is a fully integrated technology ecosystem engineered and developed in-house. Built on AVORE Source and the AVR architecture, the platform brings together every major vehicle subsystem under a unified engineering framework. More than nine critical systems have been designed, developed internally, enabling seamless integration across hardware and software. This approach allows for more intuitive response, peak performance, faster diagnosis, reduced downtime and continuous product improvements through software-led updates—delivering an ownership experience that evolves over time. With more than 110 intellectual property filings, Avore Electric is establishing a strong technological foundation in a market where many manufacturers continue to remain hardware dependent.
Targeting the Underserved Middle
Avore Electric’s first range of electric motorcycles is aimed at riders in the 125cc–200cc motorcycle segment, one of India’s largest and most significant commuter and lifestyle categories. The motorcycles are being developed for riders seeking a practical electric alternative without compromising on performance, reliability, or everyday usability. Built on the AVR platform and engineered for real-world Indian riding conditions, Avore Electric’s product portfolio is designed to address the evolving expectations of today’s two-wheeler customers.
The brand plans to enter the market through a focused strategy built around product-led storytelling, consumer education, full stack component build and a differentiated ownership experience that reflects the intelligence embedded across every layer of the motorcycle.
Commenting on the launch, Mr. Priyank Rakholiya, Co-founder, Samarth E-Mobility, said “For three years, we asked ourselves a simple question, why does India’s most widely used personal vehicle incorporate so little intelligence. We realised the answer wasn’t a missing feature, it was a missing commitment. True intelligence cannot be assembled from off-the-shelf components; it must be engineered from the ground up. That’s why we built every critical system in-house. Engineering excellence in intelligence is not a claim for us; it’s a methodology that shapes every decision we make.”
Samarth E-Mobility is preparing to introduce Avore Electric’s first range of electric motorcycles in the Indian market. The launch of the brand, supported by its brand film, website and digital platforms, marks the beginning of a broader market-entry roadmap, with product announcements and campaign reveals planned in the coming months.
