The country’s largest and leading luxury carmaker Mercedes-Benz today launched the new generation C-Class setting a new benchmark in luxury and technology in the luxury sedan segment. The New C-Class (W206) underlines Mercedes-Benz’s significant progress in creating a world-class product, which combines the most desirable package of luxurious comfort and sportiness, in addition to being highly digital and sustainable.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, “The C-Class has always enjoyed a strong customer preference in India with more than 37,000 C-Class customers’ loyalty. The unprecedented interest level of customers has exceeded our expectations resulting in over 1000 confirmed bookings for the ‘Baby S’ even before its launch, making it one of the most anticipated luxury cars to be introduced in the market today. It would be our endeavor to deliver these cars to our customers at the earliest. The new C-Class only marks the beginning of our products offensive for the market this year.”
“With this launch, our sedan portfolio comprising eight products gets bolstered, underlining the strong preference for luxury sedans. It is encouraging to see the strong emergence of luxury sedans making their distinct mark and we are confident the new C-Class will build on the success story of its predecessors. We forecast significant volume contribution to our portfolio in the coming years with the addition of the all-new C-Class.” Martin Schwenk added.
“The C-Class is one of our global bestsellers and underpins today’s tech savvy customers’ desire from their luxury car: human-centered innovations combined with luxurious comfort and a sporty and modern design. The car utilizes the ISG technology to offer the best of power as well as best-in-class fuel economy. The new C-Class shares the DNA of the flagship S-Class and derives key luxury appointments and packs the latest in technology like NTG 7 infotainment, latest generation of AI powered MBUX, a revolutionary Car to X Communication, making the New C-Class the most advanced C-Class ever in India.” commented Martin Schwenk.