JSW Sports has announced a dynamic new partnership between its star athlete—double Olympic medalist and javelin icon Neeraj Chopra—and German luxury carmaker Audi. This collaboration brings together two powerhouses united by a shared commitment to performance, precision, and innovation.
Neeraj Chopra, whose historic gold-medal javelin throw at the Tokyo Olympics inspired millions, now joins forces with Audi India, a brand synonymous with engineering excellence and progressive design. The partnership reflects the common values of world-class performance, explosive speed, and iconic presence that define both the athlete and the brand.
“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.
Known for his technique, Neeraj reflects the very attributes Audi holds at its core – precision, determination, and the drive to break limits. From the racetrack to the runway, and from the sports arena to the global stage, this partnership signals a shared vision for excellence. Neeraj, who followed up his Olympic Gold with top spots at the Asian Games, Commonwealth Games and World Championships, would later win Silver at the 2024 Paris Olympic Games.
“I’ve always admired Audi – not just for the cars, but for what the brand stands for. As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Chopra, expressing his excitement at the partnership.
The association not only celebrates an icon of Indian sport but also signals Audi’s commitment to aligning with individuals who champion innovation, resilience, and evolution. Neeraj’s progressive approach to training and relentless quest to refine his performance make him a perfect fit for Audi’s evolving journey.
“All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business. Audi is a car manufacturer that Neeraj really admires, and one whose vision as a brand aligns with that of his as an athlete. All our conversations with Audi have been very positive, and with Neeraj being one of India’s finest athletes, I genuinely believe the potential of this partnership is limitless,” said Karan Yadav, Chief Commercial Officer, JSW Sports.
