Steelbird International, a prominent automotive components manufacturer, has set a goal to achieve fivefold revenue growth, reaching Rs 1,000 crore by 2030, with a strong focus on expanding in the aftermarket segment. According to Manav Kapur, the company’s Executive Director, the aftermarket sector, which currently accounts for 70% of their revenue, will be key to this growth. Steelbird has started diversifying its trading portfolio by adding automotive products such as tyres, lubricants, and spark plugs from China, capitalizing on its brand presence without substantial capital investment. To ensure high-quality standards, the company has implemented a zonal warehousing network across its operations
Steelbird, with a presence in 14 countries and over 5,000 dealers, has developed a diverse portfolio of more than 2,800 products since its founding in 1964. Initially supplying filters to Royal Enfield, the company has since expanded its clientele to include major automotive manufacturers such as Tata Motors, Escorts, and Bosch.
In response to the growing electric vehicle market, Steelbird has partnered with Chinese sensor manufacturer Winsen to introduce advanced sensor technology to India. This collaboration, which starts with technology transfer, aims to establish local manufacturing facilities in line with India’s self-reliance initiatives.
Steelbird has partnered with Israel’s AL Group to bring app-controlled in-car fragrance technology to the ride-sharing market, with plans for local manufacturing in India using existing facilities. The Indian auto components industry has seen steady growth, with the aftermarket segment valued at over Rs 74,000 crore, driven by factors like a growing vehicle population, increasing average vehicle age, and rising demand for authorized service centers.
