Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has strengthened its retail footprint in Punjab with the inauguration of a new dealership in Ludhiana. Operating under the name Pluton Suzuki, the facility further expands the company’s nationwide sales and service network, taking its total reach to 1,244 touchpoints across India.
Located at Ansal Plaza in Gurdev Nagar, Ludhiana, the new dealership is Suzuki’s first Experience Zone in Punjab. Designed to deliver a seamless and customer-centric experience, the facility integrates sales, service, and spare parts under a comprehensive 3S (Sales, Service and Spare Parts) format.
The new outlet aims to enhance customer engagement by offering a modern retail environment alongside efficient after-sales support. Customers will have access to Suzuki’s complete two-wheeler portfolio, including popular scooters such as the Access, Avenis, Burgman Street, and the electric e-ACCESS, as well as motorcycles from the GIXXER range, V-STROM SX, and premium offerings such as the Hayabusa and GSX-8R.
Commenting on the expansion, Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd., said, “We are expanding our presence in Ludhiana to bring customers closer to our full range of scooters, motorcycles, big bikes and after-sales services.”
In addition to vehicle sales, the dealership features test ride facilities, a fully equipped service workshop, and access to genuine Suzuki accessories and merchandise, making it a comprehensive destination for customers seeking both purchase and ownership support.
The launch reflects Suzuki Motorcycle India’s continued focus on strengthening its market presence and enhancing customer accessibility through an expanding network of modern retail and service touchpoints across the country.
