Steelbird International to expand product portfolio with Hella

The new market intervention with horns and spark plugs will augment the already strong Steelbird product portfolio and bolster its reputation.

From LtoR - Mr. Pankaj Kapur Managing Director Steelbird Mr. Rama Shankar Pandey Managing Director Hella India Lighting and Mr. Manav Kapur Executive Director Steelbird

Steelbird International, a leading automotive components company, is poised to strengthen its product portfolio with its new range of horns and spark plugs that will be powered by German brand Hella. The company’s new product line will be coupled with Hella’s competency in this product group.

Supported by Hella’s product portfolio, Steelbird will soon launch its line of horns and spark plugs. The objective is to leverage the company’s marketing and distribution strength in reaching the product to maximum retail points across the country while the products from Hella will enable the best German reliability in delivering a world-class product. Thus, both Hella and Steelbird are poised to complement each other’s strengths in product offering and market distribution respectively.

The announcement was made in the presence of Mr Rama Shankar Pandey, Managing Director, Hella India Lighting, Mr Pankaj Kapur, Managing Director, Steelbird and Mr.Manav Kapur, Executive Director, Steelbird International, at the dealer’s meet held in Dubai recently. The company made the landmark announcement about the launch of its horns and spark plugs, (Powered by Hella), to their leading channel partners in July this year.

Commenting on it, Mr Manav Kapur said, “We are proud and privileged to collaborate with the world’s leading player in automotive sector, Hella, for our new market intervention. The market holds great potential for such a quality product, and I am confident that our new venture will achieve resounding success at the marketplace due to the promise of world-class German brand, coupled with the strong background, experience, initiative and efforts of our competent channel partners.”

Mr Rama Shankar Pandey of Hella said, “We are looking forward to create positive experiences for two-wheeler customers and channel partners of Steelbird by offering our product expertise in horns and spark plugs. With extensive distribution coverage of Steelbird in this segment, these products powered by Hella, are sure to make an impact, to make every ride safer and smoother for road users. “

Steelbird International has been at the forefront of manufacturing and marketing world-class automotive filters, rubber parts, and accessories for over 58 years to the Indian market and to the best of OEMs across the world. The company is renowned for impeccable quality of its products that translates into safety and motoring delight for the customer across all two-wheeler vehicle segments, models, and types.

With the recent highly successful forays into tyres, lubricants, bearings, and a range of other categories, Steelbird built formidable brand equity on the strength of in-depth and vast knowledge of the Indian market. It has coupled it with expert market penetration, most importantly because of its solid distribution infrastructure and a tradition of lasting, mutually rewarding relationships with a large network of channel partners pan-India.