Homegrown automaker Tata Motors recently announced that its entry level hatchback Tiago which was launched in 2016 has crossed the 4 lakh cumulative sales mark. Currently, Tiago accumulates a market share of 19% in its segment, the automaker stated. According to the company statement, Tiago is the preferred choice for youngsters, with more than 60% of sales generated from first-time buyers.
Rajan Amba, Vice President, Passenger Vehicles, Sales, Marketing and Customer Care, Tata Motors said, “This is indeed a historic milestone for Tata Motors as Tiago is the first car to complete this milestone in a short span. Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable market share in the most crowded segment in the auto industry.”
The recent interventions of Tiago NRG and Tiago CNG have gained popularity among prospective buyers, Amba added. “We are confident that the Tata Tiago will continue to play an integral part in our New Forever range and will enhance our market performance in the Indian auto industry.” Furthermore, Tiago, with its BS-VI compliant engine is an important part of the company’s new Forever Range and is being offered in two avatars- Tiago and Tiago NRG in 14 trims.
Tiago is available in two fuel options – 1.2-liter petrol and the automaker has recently launched iCNG variant. The model comes with a 4-star Global NCAP safety rating and features dual airbags, an antilock braking system (ABS) with corner stability control (CSC) and electronic brakeforce distribution, and rear parking assist, among others.
