TVS Motor Company on August 31 launched TVS ‘Built to Order’ (BTO) platform, marking its foray into the factory customisation and personalisation.
The new business vertical, the TVS BTO platform, will empower people to customise and personalise their vehicles when making a purchase, which will be built directly at the factory as per their requirement.
The platform will debut with the company’s flagship Apache RR 310. Customers can select pre-set kits, graphic options, rim colour options, and personalised race numbers, said a press release. It will be introduced across other product portfolios in a phased manner.
Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said, “Each customer has a unique riding style and expression. This platform empowers our customers to customise and personalise their machines as per their requirements.”