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TVS expands presence in Iraq

TVS Motor Company on May 31 inaugurated a new showroom in Baghdad with distribution partner Ritaj International General Trade LLC.  

The showroom, spread over 500 sq meters with a built-up area of 840 sq meters, was inaugurated along Palestine Street in Baghdad.

Apart from the wide range of two-wheelers and three-wheelers, the showroom will also host spare parts and feature a service facility. The company will also launch two products, commuter motorcycle TVS StaR HLX 150 5 Gear and three-wheeler TVS King Deluxe Plus, in the market. 

TVS Motor Company has been present in Iraq since 2016 and Ritaj has been its distribution partner since 2017. The company has 41 touchpoints across the country. 

Speaking on the occasion, Mr. R Dilip, Executive Vice-President – International Business, TVS Motor Company, said, “We are delighted to expand our presence in Iraq with the inauguration of this marquee 3S showroom in Baghdad. The showroom demonstrates our commitment to the market and will host a diverse range of products that will cater to customer requirement and aspiration.”

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