Hero MotoCorp to make its debut in the Philippines

Under this JV, Terrafirma will assemble and distribute Hero MotoCorp products in the Philippines. The company will set up an assembly facility, spread across 29,000 square metres, in its existing manufacturing facility situated in Laguna.

Sanjay Bhan, Head of Global Business, Hero MotoCorp and Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation signing the partnership agreement.

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is set to commence its operations in the Philippines.

Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, one of the leading and most experienced automotive group is partnering with Hero MotoCorp in bringing its globally popular motorcycles to the country.

As part of the partnership, TMC will be the exclusive assembler and distributor of Hero MotoCorp motorcycles in Philippines. The Company will set up an assembly facility of 29,000 sq. mtrs in its existing state-of-the-art principal manufacturing facility situated in Laguna City and start its operations in the second half fiscal year 2024.

Sanjay Bhan, Head of Global Business, Hero MotoCorp, said “In keeping with our R4 (Recalibrate, Revitalise, Revolutionise and Revive) strategy, we are always keenly exploring new opportunities in global markets. Our partnership with Terrafirma Motors Corporation (TMC) to enter the Southeast Asian region is an integral part of this expansion strategy. The trust and technology prowess of Hero MotoCorp combined with TMC’s automotive expertise and network in Philippines will definitely create an impact and strengthen our footprint in this key market.”

Bienvenido Sanvictores Santos, Chairman, Terrafirma Motors Corporation, said, “Hero MotoCorp, the world’s largest two-wheeler manufacturer, has been the most trusted brand partner for more than 100 million customers all over the world. Terrafirma Motors Corporation (TMC) is a customer-centric automotive company with the vision to be the ultimate choice for value-based products and services in the Philippines. This is a coming together of two visionary companies and the new partnership will lead us to new horizons by enabling us to deliver modern, technologically superior and eco-friendly mobility solutions to our customers here.”

Hero MotoCorp’ global footprint spans across 43 countries in Asia, Africa, Middle East, and South & Central America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh.