Continuing with the commitment to strengthen its retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. recently announced the opening of its second “Blue Square” outlet in Coimbatore and Erode, situated in Tamil Nadu. Launched under the banner of ‘ORPI Agencies’ in Coimbatoreand ‘Safety Motors’ in Erode, both “Blue Square” showrooms are a 3S Facility offering end-to-end sales, service and spares support. The showroom setup in Coimbatore is spread across 1710 sq.ft. while the showroom in Erode covers 1600 sq.ft. area. Both the concept-driven showrooms embed Yamaha’s racing DNA of excitement, style & sportiness.
Predominantly focused on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the company’s racing DNA and ‘Square’ defining an entry into the world of Yamaha. The ‘Blue Square’ outlets showcase the brand’s racing DNA through a Yamaha Blue themed interior and a visually appealing borderline surrounding the exterior of the outlet.
Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “Yamaha is excited to announce the launch of two new Blue Square showrooms in Tamil Nadu, as a part of its ‘Call of the Blue’ brand strategy. The Yamaha ‘Blue Square’ outlets are established in sync with customer preferences along with a focus on providing compelling ‘digital’ experiences. The objective is to ensure every customer who walks into a Blue Square showroom, feels associated with Yamaha’s rich history in global motorsports. These premium outlets also serve as a communication platform for customers to interact with the brand, access information and explore accessories and apparel, thereby offering them an enriching and premium experience.”
The premium outlets showcase an attractive display of Yamaha motorcycles followed by genuine accessories, apparels, and spare parts. The ‘Blue Square’ showrooms also feature a café that serves as a platform for customers to connect with each other and gain information about the brand as well.
With newly launched outlets in Coimbatore and Erode, Yamaha currently operates 23 Blue Square outlets in Tamil Nadu. In addition to it, Yamaha has its ‘Blue Square’ showrooms in Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh, Maharashtra and other North-Eastern States.