Honda’s Saloon concept model has been awarded the ‘Red Dot: Best of the Best 2024’ in the Design Concept category of the Red Dot Design Award. Additionally, another concept model from Honda’s 0 Series, the Space-Hub, was named a Red Dot winner in the same competition.
The Honda 0 Series, which reflects the company’s transformation under its new global brand slogan, “The Power of Dreams,” was introduced at CES 2024 in January. The Saloon, the flagship concept model, exemplifies Honda’s new EV development philosophy, described as “Thin, Light, and Wise.”
Featuring a one-motion form and a low & wide design, the exterior styling of the Saloon expresses the suppleness and dynamism of the vehicle. The upright design of the side glass creates an expansive side panel while the shape narrows toward the side sills to accentuate the tires.
The interior features a simple and intuitive human-machine interface (HMI) that provides a sophisticated and seamless user interface (UI). The sporty styling with low vehicle height, sets the Saloon apart from other vehicles at first glance, realizing not only a seductive design, but providing an interior space that is more spacious than what people can imagine from the exterior appearance.
The Space-Hub is a concept model that represents Honda’s “M/M concept” and the new value of EVs as a “space” for people that Honda wants to realize in the future. Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.
Based on the Honda 0 Series design concept, “The Art of Resonance,” the exterior design features bold and pure proportions, evoking new perspectives in people from the first glance.
As with the case of the Saloon, the interior of the Space-Hub features a simple and intuitive human-machine interface (HMI), and at the same time, the M/M concept fitting the EV era has been pursued to realize an overwhelmingly large cabin space with a high degree of freedom and outstanding occupant comfort.
Toshinobu Minami, Managing Director, Chief Operating Officer, Design Center, Honda R&D Co., Ltd. commented that “We are pleased to be awarded the world-renowned Red Dot Award in the Design Concept competition, in addition to the awards we received in the Product Design competition, announced in April. We designed the Saloon, named the “Best of the Best,” as a model that represents the major transformation of Honda, with the theme of achieving a “resonance with the environment, society and customers” and with an original design that differentiates the Saloon from other models from the first glance. We believe these awards are the result of receiving a high evaluation both for the design and the new value Honda offers. Honda will continue to create and offer mobility products that bring surprise and excitement to people’s daily lives.”
