Mahindra & Mahindra, a leading SUV manufacturer in India, has recently announced that its Bolero SUV has exceeded the 1 lakh sales mark in Financial Year-2023. Since its launch in 2000, the Bolero has sold over 14 lakh units in India, making it one of the most popular and trusted SUVs in the country.
The Bolero has been a favourite choice among Indian customers due to its tough, versatile, and dependable nature, which has made it the go-to choice for individuals and families equally. Its exceptional performance capability, striking stance, and unmatched value proposition have helped it win the hearts of millions of customers across the country. The Bolero remains quite popular among government authorities and masses alike.
The Bolero Neo, launched in July 2021, has played a crucial role in grabbing this sales milestone. It has helped Bolero perceive new markets and attract younger customers from salaried and self-employed backgrounds. The Bolero Neo’s unmissable road presence, modern design, premium interiors, and daily-use connectivity features have set it apart from other compact SUVs in the market. It is powered by the recognized mHAWK100 engine, which delivers ample power and torque for go-anywhere capability.
It is not just the new Bolero Neo that is contributing to the success, the original Classic Bolero is also a great hit with it achieving over 28 percent year-on-year growth in sales in Financial Year 2023. The Classic Bolero continues to impress the Indian audience with its abilities and Mahindra states that, “its versatile workhorse with seating for seven people and the ability to tackle tough terrain has remained unchallenged for over 20 years”.
Commenting on the occasion Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. said, “With over 1.4 million sales in total, the Bolero has become more than just an SUV; it has become a household name in semi-urban and rural India. 1 lakh sales in FY 2023, a testament to the unwavering trust and loyalty of our cherished customers. The Bolero Neo launched in July 2021, has successfully extended the Bolero SUV brand to the new customer segments in tier 1 and urban markets.”
