Maruti Suzuki India Limited (MSIL) has been scaling up its capabilities not just in providing customer-centric products, but also by offering holistic services to customers with the aim of providing ‘Joy of Mobility’ to all. Backed by the assurance of over 25 million customers, the Company’s value-added initiatives such as Smart Finance, Subscribe and Rewards have registered remarkable growth in FY23, thanks to great customer acceptance. These initiatives are consistently evolving to adapt to the changing needs of customers and redefining the automotive experience for car buyers in India.
In the financial year gone by, Maruti Suzuki Subscribe registered a Y-o-Y growth of 292% in car subscriptions. Catering to rising demand, its presence was extended to 25 cities, with 5 leasing partners, 2 of these new leasing partners were onboarded in FY2022-23. Maruti Suzuki Smart Finance, a digital platform for customers to avail finance, entered its third year of operations and helped disburse over INR 52,000 crores worth of loans to over 8.3 lakh customers since inception. The 100% digital, cardless customer loyalty program Maruti Suzuki Rewards, celebrated its second anniversary with its customer base reaching more than 8.2 million members. Recently, it rolled out an exclusive collaboration with Indian Oil Company Ltd. (IOCL) to offer XtraRewards points to customers for refuelling at IOCL pumps. The Company also introduced a digital ecosystem for customers with the NEXAVerse and ARENAVerse digital car showrooms, to facilitate an immersive retail experience for its NEXA and ARENA showroom network.
Commenting on the ever-growing relationship with their customers through various programs, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “Maruti Suzuki has been delivering the ‘Joy of Mobility’ to customers for over 4 decades now. The company has evolved over the years, be it with the products that it offers, or the services it provides to enhance customer experiences. With customer friendly initiatives such as Maruti Suzuki Smart Finance, Subscribe and Rewards program, the company has set a benchmark in the industry and strengthened the trust that customers have in the brand. I am delighted with the response these new initiatives have received from customers. With an increasing number of sales outlets, digital platforms and path-breaking products and services, Maruti Suzuki is confident that it will be able to empower more people with new ways of owning a car.”
