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TVS Srichakra enters Europe

TVS Srichakra recently announced its foray into the European market with its new range of Eurogrip two-wheeler tyres.

The first product to be launched is ‘Eurogrip Bee Connect’ scooter tyres which will be available in a basket of 40 different sizes. This is the first line of tyres launched after the setting up of TVS Srichakra’s Product Design and Development Centre in Milan, Italy, said a press release.

“We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider.  I am confident that the technical expertise of our Product Design and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter tyre range being a delight for scooter riders in Europe and rest of the world”, said Mr. Andrea Bianchi Milella, Marketing Manager, of TVS Srichakra’s Italian Centre.

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