After hosting the mega inaugural edition successfully in Goa two years back, and thousands of smaller editions in different locations over the last 24 months, Apollo Tyres is back with the #BadRoadBuddies in a digital format.
As most of the activations have moved to the virtual space, the company has also chosen the path of building the community of enthusiasts online and is opening this event to the SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.
Enthusiasts willing to participate in #BadRoadBuddies, must upload the video/ photographs of their drive on Apollo Tyres’ social media channels, tagging their buddies, which would then be judged under the these categories: Best video on a road trip, Best photography on a road trip, A hidden eatery and BRB Cares – a social cause undertaken during the drive/trip.
Mr Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd, said, “We wanted to provide the enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We have opened this to people who love to explore the unexplored, and enjoy driving, whether on a two-wheeler or a four-wheeler, and our range of tyres will always be a reliable companion for their drive.”