Ather Energy inaugurated its retail outlet – Ather Space, in Vytilla, Kochi in association with Palal Group.
The central Kerala location picked for the experience centre will cater to the evolving crowd of the city, said a press release.
The experience centre, it said, is well equipped to provide a unique ownership experience along with complete service and support for the owners. Designed to be a dynamic, tactile, and interactive space, the new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display, added the release.
A few days after the Kochi opening, the company began test-rides of Ather 450X at Durgapura, Jaipur, in association with Akhand Distributors. The Jaipur experience centre will open in April.
Mr Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Kochi has always been on top of the list for expansion because of the awareness and acceptance of EVs in the market. Our experience centre will further enhance awareness about high-performance 2-wheelers and highlight Ather Energy’s value proposition, a great experience powered by intelligence.”