TVS Srichakra has exhibited their flagship products at ‘The Tire’, one of Europe’s most notable trade shows from 24th – 26th May in Cologne, Germany.
TVS Eurogrip has been present in most prestigious trade shows across the world, showcasing the brand’s best-in-class products in various global platforms. Europe is of greater significance as the brand has a direct presence in Milan, Italy (with its international product development centre at Milan, Italy) and all the countries across the continent are important markets with good potential for both two-wheeler and off highway range.
From the two-wheeler segment, BEE Range (City, Sport,Easy, Connect & Moving) were on display alongside Duratrail EB+, Climber XC, Roadhound, Beamer HS+ and Beamer YS+. Some of these products are designed for off-road activities, while some are street tyres for medium and big displacement motorcycles.
‘E-Torq’ for Electric two wheelers is a key highlight in the stand, especially as ‘The Tire’, in this edition focuses on the growing demands for greater sustainability.
Off-highway tyres in display: A range of Agri Radials, and select products from Flotation, Construction & Industrial segments. OHT is a focus area and is well augmented by the company’s increase in production capacity. This has strengthened manufacturing capabilities catering to the growing domestic and global demand for the coming years.
New sizes available in the Implements and flotation segments are some of the prominent displays at the show.
The Tire is one of the leading tyre and wheel industry events in Europe. The biennial trade show’s 2022 edition is happening at a juncture when the world and the industry are coming out of the COVID-19 pandemic. Around 300 companies and brands from 35 countries are showcasing their products and services at the event.