Atul Auto Ltd has partnered with CSC Grameen eStore, an e-commerce initiative by CSC eGovernance Services India Ltd to promote digital ordering and delivery in rural areas.
As a part of the partnership, the automaker’s product range will be listed on CSC Grameen eStore and made available to potential customers in hinterlands and deep rural areas through aspirational VLEs (village level entrepreneurs).
The joint digital launch was done by Dr. Dinesh Tyagi, MD-CSC SPV, Mr. Raja Kishore, COO – CSC Grameen eStore, Mr. Niraj Chandra, Director, Atul Auto Ltd, and Mr. Pushkar Sinha, VP Sales, and Marketing, Atul Auto Ltd.
Speaking on the occasion, Mr. Chandra said, “Atul Auto Ltd has developed a robust process to generate demand for its wide range of three-wheeled products through VLEs who will help list the products on CSC Grameen eStores. The VLEs will further promote, generate inquiries, and facilitate the sale to end customers in rural areas through the support of the nearest Atul Auto authorised dealerships.”