Hero Electric continues market leadership across e-2W segment

Hero Electric continues to be a clear winner in the first four months of the current year with a market share of 37 per cent in the high-speed segment, according to the latest EV monthly updates released by JMK Research and Analytics.

A press release issued by Hero Electric said, the company already commands a market share of 45 per cent in the balance category of electric two-wheelers and that gives it the Number One position across all segments of the electric two-wheelers.

The company, said the release, witnessed over 40,000 customer engagements resulting in a six-fold increase in its online sales over the previous year within the first four months of 2020-21. During this period, it launched a series of attractive schemes to appease the contemporary audience, added the release.

Commenting on the feat, Mr. Sohinder Gill, CEO, Hero Electric, said, “Our quick thinking, willingness to take risks, and trying different methods paid-off to not let the lockdown negatively impact our business. This fresh approach also kept our people, driven, and motivated and our stakeholders assured. We are happy to have been able to attract customers, more in fact, during this troubled period of lockdown and pandemic. Coming out on top with the highest number of electric scooters sold – across all categories – between April and July, is a testament of our unwavering determination to work harder.”