Making huge strides in the Indian electric vehicle segment, HOP Electric Mobility, India’s fastest growing electric vehicle manufacturer, has added another feather to its cap. The HOP Electric Kukatpally, Hyderabad dealer has sold a record 225 units of HOP LEO and HOP LYF in about 150 working days. This remarkable feat stems from HOP’s excellent product innovation, end-to-end customer service and robust marketing strategies.
In the fast-developing world of electric vehicles, HOP Electric Mobility has made a distinct customer-fan base. Its best-in-class product innovation coupled with stylish designs resonates perfectly with modern-age clientele. Moreover, HOP offers cutting-edge specifications, brilliant pickup and a smooth-riding experience in every terrain.
The brand firmly believes in speaking with customers in their language: simple, accessible and straightforward. This is why HOP Electric has leveraged every aspect of regional and corporate media. The brand also offers road testing for potential customers and incorporates given feedback with utmost sincerity.
Ketan Mehta, CEO and Co-Founder of HOP Electric Mobility, said, “The entire credit goes to the HOP’s ground network, making it possible for customers to gain confidence in the brand. Hyderabad is a well-read and informed city. Customers here tend to rely on intensive market research before making any decision. Given that we were able to sell 225 units in mere 150 working days is proof enough that HOP products are getting validation from the customers. We plan to continue improving and staying true to our customer’s belief in us.”
“For us, building customer confidence and trust are priorities. HOP products are ground-breaking enough to take 50% of the charge, and the rest we cover by offering best-in-class customer service. To ensure our customer retention is 100%, we have started home-delivery services. Also, even after the product is sold, we regularly touch base with customers and take feedback. And of course, discounts, cash backs and goodies are always part of the deal. We work with a motive that no customer shall return empty-handed from our centre,”
#oxosneakpeek program has been highly successful amongst Hop’s dealership network. Not only has it allowed the team to gather testing feedback and data from different geographies, it has also generated a lot of curiosity and excitement amongst the future buyers. Even before launch dealerships are flooded with queries and booking requests. With the summer season approaching, team HOP is testing the product rigorously across the nation, and the OXO sneak peek program empowered the company to clock more than 50,000 km testing and get true customer suggestions and feedback.
HOP Electric Mobility Private Limited was founded by Ketan Mehta, Nikhil Bhatia and Rahil Gupta. HOP is now a 70+ member team with Vivek Tomar joined as a Business Head, Rajneesh Singh as Head of Marketing, Avinash Choudhary as North India Sales Head, among others.
