This year’s Automechanika Frankfurt is taking place as a hybrid event for the first time. The primary focus will be on the physical event and all the advantages it offers, according to a press release said a press release issued by Messe Frankfurt
Automechanika, said the release, will be supplementing these by providing all exhibitors with new opportunities to network digitally with those members of the international B2B audience who cannot travel to Frankfurt due to the pandemic.
Mr Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, is positive about the future: “Starting in June, the Frankfurt exhibition grounds will be hosting trade fairs once again. First up is ‘Indoor-Air’, a trade fair for ventilation and air quality, and work on the content and organisation of this September’s Automechanika, our leading trade fair brand, is also in full swing. Thanks to our hygiene and safety concept, everything is in place to ensure safe events for everyone involved.”
Mr Michael Johannes, Brand Manager of Automechanika, said, “We want to bring industry players from different countries and continents together – be it live in Frankfurt or virtually from afar – to satisfy their need to network. Based on the good experience we’ve had over the past six months providing digital services for our customers not only in German-speaking countries, but also in Russia, Dubai, Shanghai and beyond, we have decided to hold Automechanika Frankfurt as a hybrid event.”
ACMA Automechanika New Delhi, one of 15 Automechanika trade fairs worldwide, has also opted for the hybrid format when it takes place next month. Mr Johannes added: “Our entire international brand family works together closely, and we have gained valuable experience and expertise from each of our trade fair teams’ activities in their home countries.”