CEAT Tyres has started revamping its CEAT Shoppe network to enhance customer experience and provide a premium retail experience. The new architecture of the facilities is in line with CEAT’s purpose of making mobility safer and smarter, said a press release.
The company will be revamping its retail channel nationwide, which will start with 10 new design stores in metro cities and key markets in the coming months. CEAT plans to overhaul all its existing showrooms and launch an additional 50 stores in the current financial year. It is also targeting 500 exclusive stores by 2023, said the release.
The revamped CEAT Shoppes will have a state-of-the-art, premium and futurist retail design. It will use a combination of industrial colours and material like shades of grey, perforated metal, aluminium profiles and metal partitions. Special, warm lighting fixtures will bring depth to the stores and the experience, added the release.
Mr. Arnab Banerjee, COO, CEAT Ltd, said, “The newly redesigned CEAT Shoppes will act as premium touch-points for consumers and aim to deliver a never-before experience across India. Overall, the stores aim to bring in a balance between the hardcore industrial look and sleekly finished lifestyle space.”