Dolby Laboratories, a global leader in immersive entertainment, unveiled the next generation of in-car entertainment at the 21st Shanghai International Automobile Industry Exhibition (Auto Shanghai 2025). Featuring cutting-edge Dolby Vision HDR imaging and Dolby Atmos immersive sound, the showcase highlights the growing adoption of Dolby technologies by leading automakers worldwide, setting a new standard for on-the-road experiences.
Dolby’s growth in automotive continues to accelerate. At Auto Shanghai 2025, many auto makers announced new vehicles to support Dolby experiences, including those debuting their first model that features Dolby. With this latest progress, the number of auto makers supporting Dolby experiences has reached 25+, doubling the number from 12 months ago.
With cars evolving from mere transportation tools into dynamic living spaces, consumers have unprecedented enthusiasm and expectations for high-quality in-car entertainment. At Auto Shanghai 2025, Dolby and auto partners are showcasing a variety of audio and audiovisual entertainment in Dolby that consumers in China can enjoy in their cars today through major streaming services, including music on QQ Music, NetEase Cloud Music, Kugou, and more, podcasts on Ximalaya, movies and episodic content on iQIYI and Tencent Video, and even UGC on bilibili.
“Chinese consumers truly care about entertainment quality. Our auto partners have showcased tremendous energy in adopting new innovations and pushing the experiences forward,” said Javier Foncillas, Vice President, Commercial Partnerships and Global Sales, Dolby Laboratories, “At Auto Shanghai 2025, Dolby and our partners are demonstrating how Dolby Vision and Dolby Atmos are redefining in-car entertainment. We are committed to further collaborating with partners in automotive and streaming services to bring diverse entertainment options to car owners with the same high quality as they experience at home or on the go.”
At Auto Shanghai 2025, Dolby’s in-car experiences continued to expand, with various automakers announcing new models supporting Dolby Vision and Dolby Atmos.
- Li Auto introduced the 2025 Li MEGA Ultra and Li MEGA Home edition, both featuring Dolby Vision and Dolby Atmos.
- ZEEKR unveiled the ZEEKR 009 Grand Collector’s Edition with both Dolby Vision and Dolby Atmos, and the ZEEKR 007 GT with Dolby Atmos.
- WEY launched the Gaoshan, supporting Dolby Atmos.
- ONVO revealed the L90 flagship SUV with Dolby Atmos.
- Firefly debuted its first Dolby Atmos-equipped vehicle.
- Mazda introduced the EZ-60, its first model with Dolby Atmos.
- Cadillac announced the LYRIQ-V for the China market with Dolby Atmos support.
Other brands like NIO, Xiaomi, Lynk&Co, and BYD also highlighted models with Dolby Vision or Dolby Atmos. Additionally, suppliers like Arkamys and MediaTek showcased technologies that optimize and bring Dolby Atmos and Dolby Vision to cars globally.
